The summer brand season personality is less energetic and more organised than Spring. Brands with a summer season personality are chic, luxurious and elegant but extremely responsible.
Summer personalities value logical thinking, quality, balance, kindness, and tradition.
Colours are cool, muted and elegant and they bring a chic and graceful aesthetic to the brand with light shades of pink & yellow, muted blues or greens, cool greys and supported by dark & warm tones like navy blue and dark purple.
Your brand photography style is dreamy and warm like a lazy day by the beach kinda feel!