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SUMMER

Brand Season Personality

SUMMER BRAND SEASON PERSONALITY

The summer brand season personality is less energetic and more organised than Spring. Brands with a summer season personality are chic, luxurious and elegant but extremely responsible.

Summer personalities value logical thinking, quality, balance, kindness, and tradition.

Colours are cool, muted and elegant and they bring a chic and graceful aesthetic to the brand with light shades of pink & yellow, muted blues or greens, cool greys and supported by dark & warm tones like navy blue and dark purple.

Your brand photography style is dreamy  and warm like a lazy day by the beach kinda feel!

SPRING Brands

The types of brands that fit well with the personality of Spring are:

– fashion & beauty 
– designers
jewellery stores
gift shops
– wedding suppliers

Don’t be put off if your business is none of these things. It’s all about the brand style and the emotional connection you want your dream clients to feel.

Check out some of the Summer Brands I have worked with below for inspo…