Brand Season Personality
The winter brand season personality is dramatic, opulent, cutting edge, luxurious, grounded, understated, modest and minimalist.
Winter is a season of extremes with an uncompromising and highly focused approach which is why winter personalities value communication, consistency, stability, dependability, leadership and ambition.
Colours are bright, intense and clear with a coolness about them like winter itself and sometimes extreme like it too!
Choose from ice blues, cool greys and muted gold and contrast with neon or strong tones of crimson/pillar box red, magenta, green/turquoise, midnight blue/indigo. Winter is also the only brand season personality that should use black, it is a perfect fit if you are dreaming of building a strong, dynamic, luxurious and market leading brand.
Your brand photography style is high contrast and strong hues with bright colours and bold poses. Photos will also include plenty of whitespace to balance between the dark & extreme tones.
The types of brands that fit well with the personality of Winter are banking & finance, business coaching, high-end fashion, luxury travel, but don’t be put off if your business is none of these things. It’s all about the brand style and the emotional connection you want your dream clients to feel.
Check out some of the Winer Brands I have worked with below for inspo...