Beauty by Gráinne
Grainne Edwards, an experienced and passionate skin and beauty expert, recognised the need to drive more attention to the retail side of her business, and lockdown provided the opportunity to explore ways to drive traffic to her stock of specialist brands sold online across beauty and predominately, skincare.
Each brand sold via Gráinne’s website and promoted through social media, has been thoroughly researched, tried and tested by Gráinne herself, and her team. Gráinne takes upskilling and constant learning and hands on approach to all aspects of her business and as such stocks a wonderfully diverse and effective range of products.
Taking inspiration from Gráinne’s own taste, core brand and salon aesthetic, with a clear content strategy provided by Marie Shields, @mossmarketing , in place, I worked through my Instagram Styling process to create a unique set of editable post & story templates and profile assets for Gráinne to highlight her feminine yet strong, intelligent brand, incorporating freshness, simplicity and elegance and reflecting the salons reputation for excellence and Grainne’s strong work ethic and ability to make everyone who walks in and out of the salon, glow!
This same vibe is used visually to promote the e-commerce side of the brand and leverage Instagram to assist Gráinne in tapping into the #shoplocal online side of her business through a strong and consistent Instagram presence.
A cohesive Instagram style guide to captivate & build an emotional connection with their audience. Includes editable post templates to implement the content strategy.