Goose & Gander Ireland
This Gorgeous Baby Fashion Brand sells Luxury Leather Baby Shoes, Clothing & Accessories. We first worked together in 2018, when I helped Samantha setup & style a new WordPress Theme with Mailchimp Automations and I have continued to support Samantha with the management of her website & the branding for her seasonal collections since 2019!
Brand Styling
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Bespoke Woocommerce Design
Samantha’s dream is and always has been to bring something fresh, alternative, stylish and quality orientated to the baby and children moccasin market, so for the launch of her SS19 Wild Heart Collection, and each collection after that she needed her website to show her true style, personality, and her love for colour.
Wandering Woods Collection
Step into an Enchanted Forest, with Goose & Gander Ireland’s new collection, inspired by adventures in the woods and scenic open spaces.
APRIL 2020
PHOTOGRAPHY:
Annie Thompson
MARKETING & PR:
Marie Shields
aw19 Puddleduck Collection
Gentle, earthy, whimsical tones. Gorgeous greens, contrast linings, pale pinks, classic neutrals and iconic yellows.
OCT 2019
PHOTOGRAPHY:
Una O Connor
MARKETING & PR:
Marie Shields
Kildare Village Pop Up
Goose & Ganders Popped Up in Kildare Village in August 2019, bringing with them some of the brand collaterals I designed for the wild heart collection.
AUGUST 2019
PHOTOGRAPHY:
Una O Connor
MARKETING & PR:
Marie Shields
sS19 Wild Heart
Samantha wanted soft, natural tones for this collection, mixing in a little wildness with the stunning river oxford print.
MAY 2019
Brand Restyle
IG Styling & Content Plan
Website Re-Design
Thank You Card
Lookbook Design
Retail Price Guide
Mailchimp Integration, Automation & Design
In 2018, I created a Mailchimp template for Goose & Gander so they can re-use, edit and tailor it to her needs for each newsletter. This came in handy for the collection, as Samantha didn’t need any assistance, as it was all ready to re-purpose. I also created automated campaigns for order notifications, thanking new subscribers & customers and saving abandoned carts!
e-Newsletter Design
Sign-Up Form
Pop-Up Form
Automations
To sum the project up, I am delighted to take my brand to the next level.
Having worked with Grainne in 2018 to implement a website refresh for A/W 18 in addition to a mailchimp integration and e-newsletter templates, there really wasn’t any hesitation to work with her again for SS19.
For this collection we wanted to step it up a level and change several things. We started with web design. A complete redesign of Goose & Gander, to showcase our Wild Heart Collection. I talked through my vision for the Wild Heart Collection with Gráinne, the colors I was using and how best we could style the Goose & Gander branding for this season. I can say I am so delighted with the outcome.
We also allocated some time to seo of the new website & I can already see a difference! For launch day, we worked together to create content for social channels that fit with the new brand styling
The most exciting part of this project for me was our look book. To see all elements of photography, copy and graphic design come together. It allowed me to showcase my brand in a way I haven’t done before. She also created a new wholesale price guide for our retailers to showcase this collection. To sum the project up, I am delighted to take my brand to the next level. Furthermore, all of these elements are now in place and will require only small changes for our upcoming A/W season.
