SS19 Wild Heart Collection
Samantha wanted soft, natural tones for this collection, mixing in a little wildness with the stunning river oxford print. In collaboration with Marie Shields (Moss Marketing) and Úna O’Connor (Photography), I designed a complete suite of brand assets for the ss19 collection including a printed lookbook, thank you card, retail price guide and a series of look book style, Instagram posts and stories pre and post launch. To keep everything aligned with the colours of the new collection, I also created a new profile picture and highlight cover backgrounds!
Online Shop Website Design
Samantha’s dream is and always has been to bring something fresh, alternative, stylish and quality orientated to the baby and children moccasin market, so for the launch of her SS19 Wild Heart Collection, she needed her website to show her true style, personality, and her love for colour and to improve the overall shopping experience for her customers.
Kildare Village Pop Up
The SS19 Lookbook made an appearance at Goose & Ganders Pop Up in Kildare Village in August 2019! I also designed round labels for the goodie bags, the “small steps can lead to big dreams” sign and created graphics for social media and a slide for the websites landing page to promote the event!
Mailchimp Integration, Automation & Design
In 2018, I created a Mailchimp template for Goose & Gander so they can re-use, edit and tailor it to her needs for each newsletter. This came in handy for the collection, as Samantha didn’t need any assistance, as it was all ready to re-purpose. I also created automated campaigns for order notifications, thanking new subscribers & customers and saving abandoned carts!
Having worked with Grainne in 2018 to implement a website refresh for A/W 18 in addition to a mailchimp integration and e-newsletter templates, there really wasn’t any hesitation to work with her again for SS19.
For this collection we wanted to step it up a level and change several things. We started with web design. A complete redesign of Goose & Gander, to showcase our Wild Heart Collection. I talked through my vision for the Wild Heart Collection with Gráinne, the colors I was using and how best we could style the Goose & Gander branding for this season. I can say I am so delighted with the outcome.
We also allocated some time to seo of the new website & I can already see a difference! For launch day, we worked together to create content for social channels that fit with the new brand styling
The most exciting part of this project for me was our look book. To see all elements of photography, copy and graphic design come together. It allowed me to showcase my brand in a way I haven’t done before. She also created a new wholesale price guide for our retailers to showcase this collection. To sum the project up, I am delighted to take my brand to the next level. Furthermore, all of these elements are now in place and will require only small changes for our upcoming A/W season.