Catching Dreams Design

Boutique Branding & Website Design Studio


Brand Season Personalities

Identifying the seasonal personality that best fits with your business & best represents the message you're trying to communicate will help me choose the brand elements that will best represent your business, communicate your values and prove your brand utterly irresistible to your current and prospective clients.

SPRING
SUMMER
AUTUMN
WINTER

Nonna Diary

SUMMER

Brand Season Personality

SUMMER BRAND SEASON PERSONALITY

The summer brand season personality is less energetic and more organised than Spring. Brands with a summer season personality are chic, luxurious and elegant but extremely responsible.

Summer personalities value logical thinking, quality, balance, kindness, and tradition.

Colours are cool, muted and elegant and they bring a chic and graceful aesthetic to the brand with light shades of pink & yellow, muted blues or greens, cool grays and supported by dark & warm tones like navy blue and dark purple.

Your brand photography style is dreamy and warm like a lazy day by the beach kinda feel!

Summer Brands

The types of brands that fit well with the personality of Spring are:

– fashion & beauty 
– designers
– jewellery stores
– gift shops
– wedding suppliers

Don’t be put off if your business is none of these things. It’s all about the brand style and the emotional connection you want your dream clients to feel.

Check out some of the Summer Brands I have worked with below for inspo…

Brand Identity Design for Nonna Diary: a Food & Fitness Planner for Stationery Lovers

Brand Moodboard Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Alternate Logo Patterns Brand Identity Design For Nonna Diary • Catching Dreams Design
Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design

Simplistic, Stylish & Fun

This Award-Winning Brand needed a Stylish, Pretty and Sophisticated Brand identity for their popular food & fitness planners.

WHAT I DID

Brand Identity

Nonna Diary has a Summer Season Personality. The colour palette is like a lazy summer’s day by the beach. The colours are cool, subtle, muted and elegant with light shades of pale pink, cool grey and beige , supported by dark earthy shades of green.

Brand Board Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Client Love
Grainne was such a pleasure to deal with throughout the whole process. As a newbie to branding, she explained everything so well and helped me every step of the way. The constant support and daily chats have made this experience so worthwhile and she always went above and beyond to make it so much fun! I am obsessed with our new branding and it's so amazing to see how excited she is about it too. Such a professional, hardworking person with nothing but the best intentions and work ethic for her clients.
Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Clodagh Shannon
Nonna Diary

Brand Style Guidelines

Brand Style Guidelines are a set of rules that explain how your brand works. It also includes an overview of your brand’s history, vision, personality & dreams.

WORK WITH ME
Brand Style Guide Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Brand Style Guide Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design
Brand Style Guide Brand Identity Design For Nonna Diary: A Food & Fitness Planner For Stationery Lovers Catching Dreams Design