Catching Dreams Design

Boutique Branding & Website Design Studio


Brand Season Personalities

Identifying the seasonal personality that best fits with your business & best represents the message you're trying to communicate will help me choose the brand elements that will best represent your business, communicate your values and prove your brand utterly irresistible to your current and prospective clients.

SPRING
SUMMER
AUTUMN
WINTER

Sweet Pea Kids Boutique

SPRING

Brand Season Personality

SPRING BRAND SEASON PERSONALITY MOODBOARD

The spring brand season personality is fresh, energetic, vibrant and uplifting. Spring season brands tend to inspire others with their positive energy, creativity & friendly attitude. 

Spring personalities value openness, communication, imagination, and creativity.

Colours are warm, bright, clear and light to match the bountiful energy that Spring brings. Pastels fit in well here but colours can also be brighter, however darker colours should only be used to support the lighter shades. Yellows, pinks, lights blues, turquoises, greens and even oranges and reds can work really well!

Your brand photography style is joyfully energetic and warm but there is a light, bright background of white, grey or cream in many of the photos

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SPRING Brands

The types of brands that fit well with the personality of Spring are:

– creatives
– photographers
– youthful businesses
– kids fashion
– nursery decor stores

Don’t be put off if your business is none of these things. It’s all about the brand style and the emotional connection you want your dream clients to feel.

Check out some of the Spring Brands I have worked with below for inspo…

SWEET PEA KIDS PRIMARY LOGO (WHITE)

Childhood moments may be fleeting, but playful style, and family memories - are eternal.

This kids fashion boutique in Maynooth, Co. Kildare want to be consistent and recognisable and inspire a feeling of trust, fun and style with every post, email, website visit, in-store visit. Encourage a feeling of optimism and positivity with every brand-touchpoint and become synonymous with kids fashion.

The shop owner Sarah was looking to redesign her visual identity to create a richer brand experience across their social media and for the launch of their e-commerce website!

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Brand Identity
Packaging
Social Media
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Brand Identity Services

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