Until now, this womens fashion brand didn’t have a complete brand identity as they only had a set of logos and fonts. They came to me wondering how they could expand out of their existing identity to create a richer brand experience, across their social media, website, email marketing, packaging etc.

My approach in situations like these is to go backwards and use the power of colour psychology to help brands make the right decisions that enable you to create a particular impression with your kinda people!

A colour triggers emotion so a consistent colour palette is essential to render your brand recognisable and differentiated in a crowded marketplace, especially on a visual platform like instagram!