Catching Dreams Design

Boutique Branding & Website Design Studio


Brand Season Personalities

Identifying the seasonal personality that best fits with your business & best represents the message you're trying to communicate will help me choose the brand elements that will best represent your business, communicate your values and prove your brand utterly irresistible to your current and prospective clients.

SPRING
SUMMER
AUTUMN
WINTER

The Casual Company

SPRING

Brand Season Personality

SPRING BRAND SEASON PERSONALITY MOODBOARD

The spring brand season personality is fresh, energetic, vibrant and uplifting. Spring season brands tend to inspire others with their positive energy, creativity & friendly attitude. 

Spring personalities value openness, communication, imagination, and creativity.

Colours are warm, bright, clear and light to match the bountiful energy that Spring brings. Pastels fit in well here but colours can also be brighter, however darker colours should only be used to support the lighter shades. Yellows, pinks, lights blues, turquoises, greens and even oranges and reds can work really well!

Your brand photography style is joyfully energetic and warm but there is a light, bright background of white, grey or cream in many of the photos

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SPRING Brands

The types of brands that fit well with the personality of Spring are:

– creatives
– photographers
– youthful businesses
– kids fashion
– nursery decor stores

Don’t be put off if your business is none of these things. It’s all about the brand style and the emotional connection you want your dream clients to feel.

Check out some of the Spring Brands I have worked with below for inspo…

The Casual Company

Until now, this womens fashion brand didn’t have a complete brand identity as they only had a set of logos and fonts. They came to me wondering how they could expand out of their existing identity to create a richer brand experience, across their social media, website, email marketing, packaging etc.

My approach in situations like these is to go backwards and use the power of colour psychology to help brands make the right decisions that enable you to create a particular impression with your kinda people!

A colour triggers emotion so a consistent colour palette is essential to render your brand recognisable and differentiated in a crowded marketplace, especially on a visual platform like instagram!

what I did
Colour Scheming
Instagram styling
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Colour Scheming

Colours are warm, bright, clear and light to match the bountiful energy that the Spring Season brings. Pastel pinks and blues fit in well with darker, warmer colours used to support the lighter shades. 

brand season
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keywords

unique comfortable stylish simple fresh problem solving fun exciting different 

Brand Identity Services

Instagram Styling

A cohesive instagram style guide to captivate & build an emotional connection with their audience.

SOCIAL
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INSTAGRAM STYLING

Gráinne created a beautiful brand board and logo for my business.

Gráinne was very approachable, knowledgeable and provided lots of guidance on our clarification call. She interpreted a brand concept with ease and created a beautiful brand board and logo for my business. She was very clear about the process and timelines and very efficient in her delivery.

OWNER, POLLI DESIGN

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