Step 1. Main Logo Design Concepts, Moodboard, Colour Palette and Typography
The first part of the design process is the main logo design concept.
I send you the concepts with an explainer for each and you pick one. You will have 2 revisions on this concept, including the moodboard, typography and colour palette.
Step 2. Sub-mark, Alternative Logo and Brand Board
Once the logo is finished, I move on to designing the other logos if you choose to add them (alternatives and submark) and present everything to you in a Brand Board. You have 1 revision on the brand board and the new elements.
Step 3. Finishing Up
When the branding is complete, I package everything all together and send you all the files including a style guide with colour codes, typography usage and brand development recommendations. I also display all the best details of the brand on my website in my portfolio section and make a big fuss when I launch the project on my instagram 🙂
Step 4. Brand Development
If you want to go all the way and you are also having print materials, social media assets or a website designed I would then further develop the brand over a number of weeks.