At Catching Dreams Design we transform businesses into stylish and consistent, cohesive and captivating brands however, it is important to note that building both your business & your brand are equally important.
You can build a strong, uniquely identifiable brand with a profitable business model, but not by accident! It takes a collective effort to get the right balance when building your brand alongside your business.
focuses on products & services
on a mission to drive sales
led by their marketing strategy
focuses on building connections
on a mission to reach expectations
led by their brand strategy
Oftentimes entrepreneurs focus too much on one while ignoring the other, which leads to either a loss in profitability or a dilution of the brands image.
When a BUSINESS takes it’s core values or a particular ethos, and infuses those ideas or beliefs into everything it does, furthering its reputation or client expectations, one product or service at a time, it can then then transform into a BRAND.
Let’s think about Coca-Cola for example, which is in essence just a sweetened, carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavourings, but it has become synonymous with it’s “unexpected moments of happiness” concept. This simple, yet powerful idea allows The Coca-Cola Company to transcend the functional realm of sweet & fizzy soda into a brand that people can connect with emotionally.
This is why strategies are so so important
A brand strategy is key to establishing your brands personality and core messaging systems. It is a roadmap that guides you to catch your dreams, so it only changes if your dream does!
A marketing strategy is the vehicle that delivers your tailored customer-led brand message, based on customer data, success of campaigns, technology, trends, budget, etc.
Are you building a business or a brand?
If you are dreaming of offering something bigger than the business category you’re in, then you may be on your way to building a very successful brand!
Interested to know more about our brand styling process? Visit our services page for more details!
Questions? Leave them in the comments below or visit our faq.