If you have a Small Business and you have minimal budget to have your website professionally designed, you may be tempted to use WiX instead. You might be thinking:
Sure, I can get a stunning website on WiX and do it myself for free, why should I hire you?
My question back to you is, do you want a stunning free website? or a website that attracts more customers resulting in more transactions and enquiries?
A well-designed, SEO and mobile friendly website is key to your business success. If you approach building a website as an ‘easy’ and cost-free task then you’ve started off on the wrong foot. I like to think I know what looks good but if I tried to make a wedding cake it would look and taste shocking – I’m not a cake-maker or should I be let anywhere near the oven for that matter! I would never pretend to be what I am not, so why should you pretend to be a website developer when your business depends on your website?
WiX cannot promise you anything more than a website with some bells and whistles. What I can promise is that I will find the root issue you are trying to solve and I will work with you to build the best solution to that problem. I will delve into your business & brand to help you find opportunities on the “interwebs” that you didn’t even think or know was possible. Opportunities that may very well change the future of your business and life.
I see WiX ads daily so I am not surprised that so many businesses opt in. In the ads we see really happy people expressing how easy it is to build a site with their technology. What the WiX ads leave out though is how bad their technology is for your Google SEO rankings, and believe it or not, your mobile browsing experience. Not only does it perform bad, provides limited templates and restricted features, it can actually cost your business money in the long run.
With my Signature Website Design Service I team up with you to create a unique WordPress Website that you’ll be proud of. The sites are mobile friendly and functional which can help you convert your visitors into clients, build trust and stand out from the crowd.
Convinced but want to know more?
For me and I imagine many other web designers/developers who have dedicated years of their life perfecting their skills, WiX and other DIY web builders like them are just like Satan!! They promise you a solution to your web design problems but similar to making a deal with the divil himself, there is a catch! Many catches in fact. Here are the the top reasons why you should not use WiX for your Business Website.
1. Your Website is your Digital Home
This is the most important factor to consider above everything else. Don’t get caught out by this one!
Think of your website as your digital home where you store all the important details about your business and customers. By using a Web Builder like WiX you are simply renting your home. Not only are you paying rent to the Landlord (aka WiX) on a monthly or yearly basis, you are restricted by what you can do with the interior and exterior and you will never own that home. If you outgrow WiX you can’t switch platform easily! It is not possible to migrate your website from WiX to WordPress or to any other platform and you can not customise the templates or add third party features.
If you have a WordPress Website it is the complete opposite. Similar to a mortgage, you own your home completely and make payments to a hosting provider! (for this article, let’s use [eafl id=”1630″ name=”Siteground” text=”Siteground”] as an example) just like a mortgage you lock in for a plan and usually the longer the plan the better value you get. If at the end of your term you are not happy you can simply transfer it to a different provider. WordPress is an open source platform so to install it [eafl id=”13743″ name=”Lets Host” text=”once you have your domain”] and [eafl id=”1630″ name=”Siteground” text=”hosting”] is free!
2. Good Design is not Easy
Wix makes it easy to jump right in, throw together a web page and publish it. Before you do that you need to stop! It is important to think, and work out what your business needs for your online presence before you waste money and time!
You can build a website with Wix or any other site builder in about 30 minutes (if you have it all worked out and prepared). It takes more time to bake a cake. Does your business or organisation not deserve more time and energy for it’s most important public-facing thing than a cake? I take anywhere from a 2 weeks to a few months, depending on the size and scope of a project.
A lot goes into creating websites it should not be approached with the wrong impression. You need to consider how your content is going to be structured, what image sizes you upload, what page titles you will use, the header text for each page, the calls to action that appear in search engine results (SERPs) as well as conversion optimisation. As well as that you need to ensure you have implemented some online tracking so you know how it’s performing, and set up essential Google tools to get insights from your website that may drive your marketing decisions.
If you don’t know what half of what I have said so far even means, then taking on the task alone will not be easy. Your business needs you to concentrate on the day to day management and growth of your business. If you feel like you have some tech skills then starting off with WordPress and hiring some help when you get stuck would be a better route to go down because you will have better flexibility and support from someone who can guide you along the way!
This is why it shouldn’t be ‘easy’ to build a website. What looks good doesn’t necessarily perform well.
3. Bad First Impressions
When I’m checking out potential clients and visit their current WiX websites I can smell WiX the minute I land on the homepage.
One of the keys to business success is uniqueness and with all website builders they provide prebuilt, pre-designed page templates that contain page layouts, colour palettes, fonts, icons and images. With 500 templates and over 9 million users you can imagine the templates are often repeated. Your talking roughly 180,000 websites using every template and if you think about it the majority of the 9 mill+ users are using the most popular ones so you can only imagine if you choose a popular one, how many other businesses use it too!
Also its a total giveaway when you scroll to the footer to read “Website built with WiX.com” – it takes the professional look away instantly!
Your website should be completely unique and there should be no templated website smell! WiX makes it impossible to be unique when so many others have the same design. It is also impossible to have a web designer style or redesign a template for you unlike WordPress where you can hire a Web Designer to make a pre-made template completely unique to your business or design a template for you.
If you are trying to be known as a leader in your industry, one that can be trusted, then people won’t buy your story when all you have invested in your website is €50. Your competitors will also know!
4. WiX is NOT Free
When you spend cheap, you will get cheap results! With the free plans you have Wix branding on your site, and the little icon shown in the browser bar will be a Wix logo. You also can’t add in Google Analytics tracking until you get onto a premium plan.
To add extra features you can upgrade your plan or buy add-ons from their app store. These apps all add up! WordPress has thousands of free “add-ons” called plugins that would do the same thing if not better! You need to factor in these costs in addition to the monthly plan you are signing up for.
The largest cost of using Wix for many people is a hidden one.
Have you ever heard the expression “Nothing good comes cheap”? – How much business are you prepared to loose with a ‘cheap’ website? A DIY approach may cost you thousands in lost business. The cost of websites built by users who may not know what makes a website really work is, it doesn’t get found, or it doesn’t function well. That lack of functionality will cost you business.
This is so important I am going to have to use an example to break it down for you:
Lets compare this loss of business to a hair salon owner who had a cheap website built several years ago. It couldn’t be found and she relied solely on word of mouth and her Facebook page to get bookings . When a new website built cohesively for her brand and offsite business listings were put live she was inundated with enquiries. If you imagine she built that website in Wix (like some of her competitors have) without understanding the important elements of search engine visibility, the scenario below is an extremely conservative estimate of the amount of work lost :
- Average wash, cut & blow-dry is €55
- At least 3 new clients a week comes through a new website = (3 x 55) x 52 = €8590 per year
- Old website was live for 4 years = 4 x 8590 = €34,320
That cheap website has cost her €34,320 in lost revenue during 4 years.
With more and more Hair Salon now also offering beauty services and with us just using an average spend per client, it is possible that each client is worth a lot more than €55 per appointment. It’s perfectly feasible to think that this cheap website cost her a lot more than the face value.
WiX is ok if you are just a hobbyist. If you are a small business with potential to grow you want a website that looks professional, gives great user experience and plays well with Google. It’s a shortcut at a time where you feel it is necessary due to lack of funds but that won’t present you as the awesome person/business/entity that you are.
The moral of this story is: don’t use Wix! Invest your money in what is needed for your website from the start!
Web Design Services
People are afraid of WordPress because they think they have to be techies to use it. NOT TRUE! I’ll debunk that myth another day with a tutorial on how to set up WordPress. I know Wix sites are easy to set up but I don’t think the ease should trump the usability and potential loss of revenue due to bad impressions and SEO. If you’re currently on there, consider migrating your site to somewhere else. Even if not WordPress, look up SquareSpace as an option.
If you need to hire help with a WordPress Website Setup & Design or Transferring your Wix content to WordPress get in touch for a free estimate.