Take your brand to the level it deserves
Developing every aspect of your dream brand is an involved, intimate and detailed one-to-one process, and one that we take great care with, considering every possible and relevant brand touch-point and outcome for you, to create a brand that mirrors your needs and commands the attention of your dream clients.
work with us
our process
Our branding process is completely bespoke to the needs and vision of each client – teamed with a proven track record, experience and expertise in creating successful branding projects.
INTRO
Tell me what you’re dreaming of during our discovery call and I’ll fill you in with my recommendations and how we can best work together.
RESEARCH
We will carefully research the market and create an in-depth brand strategy covering your vision, mission, pillars, messaging, target audience, competitors along with an inspirational moodboard to visualise the brands personality.
CONCEPTS
I will work my magic to create all the various elements of your brand and present them to you. The branding concept will include collateral and application mock-ups so you can visually start to see your dream brand come to life! If necessary, I you can make revisions (2 rounds). Once approved, I will finalise any collateral included in the brief.
DELIVER
When all your branding elements are ready to rock, you will receive all your final brand files in an organised Google Drive folder, along with your brand style guide, so you can confidently use your branding as your dream brand grows.
SUPPORT
If you have any additional branding & website needs or require outsourced monthly support, we would love to work with you through all stages of your business journey.
Brand Styling
brand styling includes
STRATEGY
Discover a clear direction for catching your business dreams, connecting with your audience and staying ahead of the competition! We will create an in-depth brand strategy to capture how the brand will tell it’s story, express it’s personality and the communication themes that will hold the storytelling together.
identity
As a brand stylist, my passion is designing intentional and consistent brand identities. Using a psychological approach, we will transform your business into a stylish, cohesive & captivating brand, by designing a unique colour scheme, 1 primary logo, 2-3 secondary logos + complementary font selections.
GUIDELINES
Bringing simplicity to your business and brand, each time you create something new, be it an image, a pop up stand, a video, lookbook, anything and everything – your style guide is like having a branding expert oversee your visuals. Complementary fonts and colours, properly sized and strategized versions of logos and how to use your brand colours & fonts effectively!
COLLATERAL
When you’ve got the brand basic’s covered, we want to make sure you’re equipped to get out there, and shout from the roof-tops about your amazing brand and it’s offering. Each brand is different, so during the consultation phase, you can let us know which collateral you want us to include such as packaging or stationery, social media styling with templates or e-marketing design, etc.
for you if…
You understand the impact of good branding and investing in your business.
You have a 2+ year old business and you are: investing in branding for the first time with longevity in mind or you have a new focus / target audience in need of a total revamp.
Gráinne completely 'got’ my business and what I was trying to achieve with the branding.
Brand & Website
Exceed Your Expectations & Showcase your brand in style with a bespoke WordPress website designed & developed to attract your dream clients. A unique website that saves time & helps you to “Catch Your Dreams”.
web design includes
BRANDING
Before we can build your dream website, the first step you must go through is our dream-driven brand styling process. Together, we will create a strategic brand identity that mirrors your values and demands the attention of your ideal customer base. See what’s included in our brand styling process for more info.
DIRECTION
Your website needs to have a clear direction & strategy behind it to get the results you need in a way that best reflects your brands message. We’ll create a game plan for your website, by establishing your goals, functionality requirements and creating an engaging structure for your website content.
DEVELOPMENT
We’ll design a tailor made website that best represents your brand, there to simply and stylishly engage and attract visitors – working with and for you, to take your brand to the level it deserves. Your site will be built on WordPress, making it completely customisable & fully editable.
TRAINING
Before things go live, we’ll have a training session (90 mins) to teach you how to manage everything on the website. Making time for yourself to ask those burning questions and shake off any confusion you have around managing your website – with expert guidance (and coffee!)
for you if…
You have a 2+ year old business & want to level up and revamp your visual and online presence
You feel disconnected to your current brand and website
You are struggling to communicate your message and connect with your audience
You helped our brand achieve so many goals with your design skills, making it more cohesive across all online platforms and our in-store stationery too!
FAq
HOW MUCH DOES IT COST TO WORK WITH YOU?
Every project is different, so before we discuss our pricing, we like to talk about your specific needs through a free discovery call.
After the call, we’ll create a custom dream project proposal and quote just for your brand.
Our clients investments usually fall within the €5-10k range.
WHY SHOULD I INVEST IN BRANDING?
Investing in your branding, is the most valuable gift you could ever give your business!
Our pricing reflects the results you will get from working with us, safe in the knowledge you are in the best hands, and will have customised, creative, unique deliverables to set your business up for success.
DO YOU OFFER PAYMENT PLANS?
Yaaas! Working with a brand stylist & web designer is a big investment, so we want you to be able confidently invest in your branding with ease.
A non-refundable 34% deposit is due to hold your spot on our project schedule.. The remaining 2/3 payments are broken up over the project timeline.
However, we’re flexible so if you need a different payment plan, just ask!
WHAT IF I JUST WANT A LOGO?
We do not offer logo design only, because building a brand identity is not just about the pretty logo design! It is about knowing your ‘WHY’, your core message, and reason for doing what you do – understanding your niche and strategically planning your brand and its products / services, accordingly.
Our goal is to create a unique and seamless branding system, through colour theory, font styling and bespoke design, giving you a solid brand foundation with all the necessary tools & confidence to utilise your branding consistently as you launch and grow your brand.
I ALREADY HAVE A LOGO, CAN YOU WORK WITH ME?
We take pride in our streamlined branding experience, which ensures every aspect of your dream brand is created through an involved, intimate and detailed one-to-one process, considering every possible and relevant brand touchpoint and outcome for you.
We also believe that to build a successful brand that is aligned and cohesively attractive to your dream clients, your brand assets and application must be set in place alongside your logo, colour palette and type hierarchy. Because of this, we do not work with any existing brand identities and ask that all new clients go through our brand styling process before working on any brand collateral or website.
HOW SOON CAN WE START?
Our availability varies throughout the year, but we usually book projects 1-3 months in advance. To get an idea of our current availability, fill out our client application form.
website specific
Do I need photography?
I highly recommend investing in a product shot / brand story photoshoot if you want to showcase your products / professional services authentically and gain credibility faster but if you don’t have your own photos yet, check out unsplash.com for free stock photos.
Each website is different but I usually suggest providing between 25-40 photos.
What is copy?
Copy is all the words on your website. Your website will need headlines, sub headlines, paragraph text and call-to-actions for everyone page and product. I will provide a google doc to help you put this all together. If this doesn’t sound like your cup of tea, I can recommend someone to take care of it for you.
Can I start before my content is ready?
Building your dream website should be an exciting time for you, and us so you really shouldn’t start the web design process before you are ready! We can’t start the website development before ALL copy has been properly written and photography has been provided. If it is not ready by the agreed deadline, the project will be put on hold, and rescheduled to the next available date, upon payment of a €100 penalty fee.
